Collaborated to revamp Caseology’s website and brand experience, creating a bold, cohesive digital presence that reflects the “we don’t like boring” direction while improving UX/UI for engagement and conversion.
Objective
Align the refreshed visual identity with an intuitive digital experience that simplifies navigation, improves accessibility, and strengthens overall customer interaction.
Process
Conducted competitive benchmarking and analyzed user behavior to map key journeys and identify friction points. Restructured product architecture for clarity and scalability, then developed low-fidelity wireframes for desktop and mobile. Translated findings into a refined design system grounded in research, usability principles, and brand strategy.
Client/Company
Caseology
Year
01-10.2024
Result
Although the project was not launched due to Caseology’s merger under Spigen, it served as a meaningful opportunity to refine my approach to UX and branding—balancing bold visual identity with structured, user-centered design thinking.
