Collaborated to revamp Caseology’s website and branding to deliver a bold, seamless user experience that embodies the new direction — “we don’t like boring” — while optimizing UX/UI for engagement and sales conversion.
Objective
Align the refreshed visual identity with an intuitive digital experience that simplifies navigation, enhances accessibility, and drives stronger customer interaction.
Process
Benchmarked leading websites for insight, analyzed user data to map key journeys, and restructured product categories for clarity. Developed low-fidelity wireframes for desktop and mobile, then executed a refined design system grounded in research and brand strategy.
Client/Company
Caseology
Year
01.2024 - 10.2024
Result
Though the launch was halted due to its merger under Spigen, the project served as an opportunity to refine my UX and branding approach—bridging bold visual identity with thoughtful, user-centered design.
