/Case study

/Amazon Design

Teardown series

Teardown series

Teardown series

Designed and launched an educational Amazon storefront for the redesigned teardown series, transforming a conventional retail page into an immersive, high-impact experience that drives engagement while showcasing the products philosophy, innovation, and craftsmanship.

Objective

Bridge marketing, design, and product storytelling to create a storefront that not only converts, but builds understanding—helping customers grasp the intent, engineering, and design thinking behind the teardown series.

Process

Translated the product’s design language into a cohesive digital system, using clean layouts, tactile imagery, and layered storytelling. Structured content to guide users from high-level concepts to detailed craftsmanship, balancing clarity with depth. Every design decision—from hierarchy to visual pacing—was made to reduce friction, increase engagement, and support a more informed, confident purchase journey.

Client/Company

Spigen

Year

09-10.2025

Result

Delivered an educational, visually compelling storefront that brings the teardown design philosophy to life—enhancing both engagement and customer understanding. The improved experience translated into measurable impact, increasing conversion rate by +2.92% within 15 days and +4.01% within 1.5 months.

/Others

/Others

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Portfolio

2026

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