Revamped Spigen’s audio category on Amazon, transforming a fragmented browsing experience into a streamlined, intuitive storefront that improves navigation and drives customer engagement.
Objective
Redesign the category experience to align with both Spigen and partner brand identities, while simplifying navigation to reduce friction and create a more seamless path to purchase.
Process
Leveraged consumer insights and competitive analysis to restructure the category architecture and define a modular layout system. Developed cohesive, brand-aligned visuals and standardized guidelines to improve consistency, clarity, and scalability across the storefront.
Client/Company
Spigen
Year
03-05.2025
Result
Delivered a simplified, visually engaging category experience that improves discoverability and usability. The optimized storefront drove significant performance gains, with +156% growth in views and +136% increase in visitors.
