Designed and launched a new Amazon storefront for Samsung’s foldable phone and watch series, transforming the retail experience into a clean, immersive environment that highlights key features and product innovation.

Objective
Bridge Spigen’s design system with Samsung’s Unpacked 2025 visual direction to create a cohesive, high-impact storefront and a seamless shopping journey.
Process
Synthesized Samsung’s teaser visuals into a cohesive design system, incorporating gradients, refined typography, and immersive layouts. Structured content to emphasize key categories and guide users through a clear, engaging browsing experience.
Client/Company
Spigen
Year
05-06.2025
Result
Delivered a visually compelling, well-structured storefront that aligns with Samsung’s campaign direction while enhancing clarity and engagement. The optimized experience drove strong performance gains, with +88.4% growth in views and +88.6% increase in visitors.









