/Case study

/Amazon Design

Unpacked 2025

Unpacked 2025

Unpacked 2025

Designed and launched a new Amazon storefront for Samsungs foldable phone and watch series, transforming the retail experience into a clean, immersive environment that highlights key features and product innovation.

Objective

Bridge Spigen’s design system with Samsung’s Unpacked 2025 visual direction to create a cohesive, high-impact storefront and a seamless shopping journey.

Process

Synthesized Samsung’s teaser visuals into a cohesive design system, incorporating gradients, refined typography, and immersive layouts. Structured content to emphasize key categories and guide users through a clear, engaging browsing experience.

Client/Company

Spigen

Year

05-06.2025

Result

Delivered a visually compelling, well-structured storefront that aligns with Samsung’s campaign direction while enhancing clarity and engagement. The optimized experience drove strong performance gains, with +88.4% growth in views and +88.6% increase in visitors.

/Others

/Others

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Portfolio

2026

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