TWS

TWS

Designed for faster, easier product discovery.

Close-up of a young woman in a light blue sports outfit holding a racket, with a focused expression and glistening skin.

client

Spigen

Services

Product Forecasting, Product & Content Marketing, Digital Design

Tools

Photoshop, Generative AI

Year

03.2026 - 06.2026

overview

  • Built a bold, minimalist brand

  • Emotion-led design, sharp contrast

  • Social kits, website, and merch-ready visuals

Introduction

This project wasnt just about designit was about momentum. We created a brand identity that mirrors the kinetic energy of modern creators: fast-moving, adaptable, and charged with purpose.

results

Delivered a simplified, visually engaging category experience that improves discoverability and usability. The optimized storefront drove significant performance gains, with +156% growth in views and +136% increase in visitors.