Redefining the online journey with new branding
client
Caseology
Services
Branding, UIUX
Tools
Figma
Year
01.2024-12.2024
overview
Flow being less than 3 clicks before purchase
20-30s target audience with branding "we don't like boring"
Both mobile, tablet, and desktop friendly
Introduction
Caseology was looking for a refreshed website, and we leaned into its “we don’t like boring” ethos, reshaping the digital experience into a cohesive expression of confidence and clarity, where every interaction felt intentional and alive. Beneath the visual boldness, we grounded the experience in structure and usability—refining UX and UI to make navigation more intuitive, accessibility more seamless, and the overall journey more engaging and effortless.
results
Although the project was not launched due to Caseology’s merger under Spigen, it served as a meaningful opportunity to refine my approach to UX and branding—balancing bold visual identity with structured, user-centered design thinking.
