Re-representation of Chuncheon
client
Personal
Services
CI (Corporate Identity) design
Tools
Illustrator
Year
07.2020-08.2020
overview
Utilization of colors and shapes
Infinity shaped logo with two “C” combined (Chuncheon + Citizen)
Goal: reflects the messages of the arts group's diverse cultural activities and can naturally resonate with the daily lives of Chuncheon citizens.
Introduction
Chuncheon, the capital city of Gangwon Province, South Korea, is full of culture, nature, and community. The city choir creates performances with its audience to bring citizens closer through music, and a new corporate identity was needed—one that not only reflects their vision but also unites the city and its community as a whole.
results
Created a modern, distinctive logo for a city—shapes and colors designed to capture the energy of music while reflecting the city’s history, community, and natural surroundings. The design works seamlessly in full color, black and white, or as an outline, offering flexibility across applications. Recognized with 4th place in the contest and awarded a $100 gift card.
