Mama's catering of warmth and tradition
client
Personal
Services
Brand identity, Logo Design
Tools
Illustrator
Year
09.2020 - 10.2020
overview
Soban (소반) = small table for meal
Mama-figure chef logo for a modern feel
outer shape of Korean's traditional table
Introduction
Inspired by mother's lunch box, Cherry Soban is a catering brand with handmade meals crafted with care, designed for busy white-collar professionals who crave a quick yet satisfying lunch. From that core purpose, we shaped an experience that balances convenience with the warmth of a thoughtfully prepared meal.
results
Created a modern, illustrative logo—shapes and colors designed to feel fresh and approachable for a food brand. What emerged was a mama-like figure framed by the outline of a traditional Korean table, blending familiarity with charm. A visual identity that evokes homemade comfort while standing out in a contemporary context.
