Packaging design for Caseology PR
client
Caseology
Services
Packaging design
Tools
Illustrator
Year
2024.02
overview
Inspired by the Bauhaus movement of bold colors, lines, and shapes
Minimal packaging design for PR box
Goal: brand awareness that shows Caseology's brand identity
Introduction
As Caseology underwent a brand refresh, the marketing team sought a redesigned PR box that reflected its new brand direction centered around the idea, "We Don't Like Boring." Drawing inspiration from the Bauhaus movement, the packaging paired bold colors with clean, minimalist typography to create a striking presentation that highlighted the products inside while reinforcing the brand's playful, design-forward identity.
results
The redesigned PR box successfully translated Caseology's refreshed brand identity into a tangible experience. Through bold color, clean typography, and thoughtful presentation, the packaging created a memorable unboxing experience that reinforced the brand's "We Don't Like Boring" philosophy while providing a versatile system for future product launches.
