Collection of Caseology newsletter design
client
Caseology
Services
Newsletter Marketing
Tools
Photoshop
Year
2022.01 - 2024.07
overview
Rules for consistency throughout each newsletters
No limitation on creative aspects
Goal: make it interesting to click
Introduction
The newsletter collections for Caseology were designed to embody the brand’s new “We Don’t Like Boring” identity. Headers, footers, and promotional sections are templated for consistency throughout the campaign, and each main visual was crafted with purpose to spark curiosity, invite engagement, and make customers want to open and interact with the content.
results
Delivered a cohesive, engaging newsletter experience that reflected Caseology’s “We Don’t Like Boring” brand personality while integrating design, marketing, and storytelling into a compelling narrative. The optimized campaigns drove strong performance gains, achieving an average 40% open rate and 4% click-through rate.
