The biggest deals of the year are live
client
Spigen
Services
Product Forecasting, Product & Content Marketing, Digital Design
Tools
Photoshop, Generative AI
Year
11.2025 - 12.2025
overview
Consistency in color and visual direction
Showcasing variety of products on promotion
Eye-catching visuals
Introduction
During the high-traffic Black Friday and Cyber Monday sales period, I introduced a more intentional experience for Spigen by reimagining the homepage of the Amazon brand store with designed banners. The experience guided shoppers seamlessly into deal-focused destinations that highlighted key push and pull products with a more cohesive and engaging visual approach.
results
Delivered a visually compelling, conversion-focused banner experience aligned with the Black Friday and Cyber Mondaycampaign season while strategically highlighting forecasted priority products through a cohesive and engaging visual approach. The optimized creative contributed to strong performance growth, driving sales and +50% increase in overall brand store views from November through December 2025.
